All CRMs · Researched 2026-09-04

AgencyZoom

Insurance sales and retention platform · AgencyZoom · www.agencyzoom.com

A sales, onboarding and retention layer for insurance agencies, strongest for producer accountability, lead follow-up and renewal retention. Frequently deployed on top of an existing agency management system.

What it costs

Third-party directories report starting prices from roughly $49 to $149 per month depending on the source and tier, with real pricing quoted per agency. The vendor does not publish a full public rate card.

Trial and access: Demo-led; no public self-serve signup.

Who it suits

  • Agencies focused on producer accountability and goals
  • P&C agencies with a dedicated sales team
  • Agencies layering sales tooling over an existing AMS
  • Owners who manage by scoreboard

What it includes

Insurance workflow
Policy & renewal recordsNot stated
Commission trackingIncluded
ACORD forms & certificatesNot offered
Comparative rating / quotingNot offered
Carrier records & downloadsNot stated
Producer licensing trackingNot stated
Client communication
Built-in SMSIncluded
Built-in calling / diallerNot stated
Email campaignsIncluded
Client portalNot stated
E-signatureNot stated
Platform
Workflow automationIncluded
Custom fields & objectsNot stated
Public APINot stated
Integration marketplaceNot stated
White-label / rebrandingNot stated
Mobile appIncluded
Multi-language interfaceNot stated
Reporting & dashboardsIncluded
Buying it
Published price listNot offered
Free planNot offered
Free trialNot stated
Self-serve signupNot offered

What it does well

  • Producer scorecards, goal tracking and lead accountability are unusually strong and genuinely insurance-shaped.
  • Renewal and retention automation is a first-class feature rather than something you build.
  • Good onboarding workflows for new agents joining an agency.
  • A reasonable amount of independent review and tutorial video exists.

Where it falls short

  • Published pricing is inconsistent across third-party sources and the vendor does not confirm a public rate card.
  • No self-serve signup; evaluation requires a demo.
  • Leans toward property and casualty agency workflows more than health, ACA or Medicare.
  • Usually an addition to an AMS rather than a replacement, so it is a second subscription.

See it in motion

Videos are hosted on YouTube and load only when you click. We link independent walkthroughs where they exist, not only vendor marketing.

AgencyZoom Demo | Insurance Agency Automation Software Newbie Guide
Channel: BizGuide · YouTube
AgencyZoom Review | Best Insurance Agency Software?
Channel: How to Hippo · YouTube

Official documentation

Sources

  1. AgencyZoom pricing on SaaSworthy
  2. AgencyZoom vs NowCerts on SelectHub

Everything on this page traces back to one of these. Checked 2026-09-04.

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