All CRMs · Researched 2026-09-04

Close

General-purpose sales CRM · Close · www.close.com

A sales CRM built around calling and email, aimed at small teams that work the phone. Calling is native rather than an integration, which is unusual at this price, but there is nothing insurance-specific in it.

What it costs

Solo $9, Essentials $35, Growth $99 and Scale $139 per user per month on annual billing; monthly billing is $19, $49, $109 and $149. Calling minutes and numbers are billed on top.

Trial and access: Free trial with self-serve signup.

Who it suits

  • Solo agents and small phone-driven teams
  • Agencies working bought leads by phone
  • Teams wanting calling without assembling a separate dialler
  • Producers tracking new business outside their AMS

What it includes

Insurance workflow
Policy & renewal recordsNot offered
Commission trackingNot offered
ACORD forms & certificatesNot offered
Comparative rating / quotingNot offered
Carrier records & downloadsNot offered
Producer licensing trackingNot offered
Client communication
Built-in SMSIncluded
Built-in calling / diallerIncluded
Email campaignsIncluded
Client portalNot offered
E-signatureNot stated
Platform
Workflow automationIncluded
Custom fields & objectsIncluded
Public APIIncluded
Integration marketplaceIncluded
White-label / rebrandingNot offered
Mobile appIncluded
Multi-language interfaceNot stated
Reporting & dashboardsIncluded
Buying it
Published price listIncluded
Free planNot offered
Free trialIncluded
Self-serve signupIncluded

What it does well

  • Built-in calling and email sequencing, so a phone-driven producer needs fewer tools.
  • Published pricing including a genuinely cheap solo tier.
  • Fast, focused interface with little training overhead.
  • Good API and automation for a CRM in this price band.

Where it falls short

  • No insurance data model — policies, renewals and commissions are not concepts it knows.
  • Telephony usage is billed separately and can add up on a dialling team.
  • Per-user pricing rises steeply at the Growth and Scale tiers.
  • Smaller third-party training ecosystem than Zoho, HubSpot or Pipedrive.

See it in motion

Videos are hosted on YouTube and load only when you click. We link independent walkthroughs where they exist, not only vendor marketing.

Close CRM Demo
Channel: Close · YouTube
Close CRM Tutorial 2026 (full demo)
Channel: Sam Queen, CloseDr · YouTube

Official documentation

Sources

  1. Close plans and pricing (vendor PDF)
  2. Close CRM pricing on TrustRadius

Everything on this page traces back to one of these. Checked 2026-09-04.

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