What each one includes
The same feature list applied to every product.
| AgencyBloc AMS+ | AgencyZoom | AgentCubed | Applied Epic | Better Agency | careCycle | ChronosCodex | Close | EZLynx | GoHighLevel | HawkSoft | HubSpot Sales Hub | InsuredMine | Insureio | Jenesis Software | MedicarePRO CRM | Momentum AMP (formerly NowCerts) | Pipedrive | ProducerMAX | Ringy | Salesforce Sales Cloud | Smart Agent CRM | VanillaSoft | Zoho CRM | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Insurance workflow | ||||||||||||||||||||||||
| Policy & renewal records | Included | Not stated | Included | Included | Included | Included | Included | Not offered | Included | Not offered | Included | Not offered | Included | Included | Included | Included | Included | Not offered | Included | Not stated | Not offered | Included | Not offered | Not offered |
| Commission tracking | Paid add-on | Included | Not stated | Included | Included | Not stated | Not verified | Not offered | Not stated | Not offered | Included | Not offered | Included | Not verified | Not stated | Included | Included | Not offered | Not stated | Not stated | Not offered | Paid add-on | Not offered | Not offered |
| ACORD forms & certificates | Not stated | Not offered | Not stated | Included | Not stated | Not stated | On selected plans | Not offered | Not stated | Not offered | Included | Not offered | Not stated | Not stated | Included | Not stated | Included | Not offered | Not stated | Not stated | Not offered | Not stated | Not offered | Not offered |
| Comparative rating / quoting | Not offered | Not offered | Not verified | Via integration | Not offered | Not stated | Not offered | Not offered | Included | Not offered | Via integration | Not offered | Not offered | Included | Via integration | Not stated | Not offered | Not offered | Not stated | Not stated | Not offered | Not stated | Not offered | Not offered |
| Carrier records & downloads | Included | Not stated | Not stated | Included | Not stated | Not stated | Included | Not offered | Included | Not offered | Included | Not offered | Not stated | Included | Included | Not stated | Included | Not offered | Included | Not stated | Not offered | Included | Not offered | Not offered |
| Producer licensing tracking | Included | Not stated | Included | Not stated | Not stated | Not verified | Not verified | Not offered | Not stated | Not offered | Not stated | Not offered | Not stated | Included | Not stated | Not verified | Not stated | Not offered | Not stated | Not stated | Not offered | Not stated | Not offered | Not offered |
| Health insurance quoting | ||||||||||||||||||||||||
| Household records (members under one client) | Not verified | Not stated | Not stated | Not stated | Not stated | Not stated | Included | Not offered | Not stated | Not offered | Not stated | Not offered | Not verified | Not stated | Not stated | Not verified | Not verified | Not offered | Not stated | Not stated | Paid add-on | Included | Not offered | Not offered |
| ACA marketplace quoting | Not stated | Not stated | Not verified | Not stated | Not stated | Not stated | Via integration | Not offered | Not stated | Not offered | Not stated | Not offered | Not stated | Not stated | Not stated | Not stated | Not stated | Not offered | Not stated | Not stated | Not offered | Via integration | Not offered | Not offered |
| HealthSherpa connection (ACA) | Not offered | Not stated | Not stated | Not stated | Not stated | Not offered | Via integration | Not offered | Not stated | Not stated | Not stated | Not offered | Not stated | Not stated | Not stated | Not stated | Not stated | Not offered | Not stated | Not stated | Not offered | Via integration | Not verified | Not offered |
| HealthSherpa connection (Medicare) | Via integration | Not stated | Not stated | Not stated | Not stated | Via integration | Not offered | Not offered | Not stated | Via integration | Not stated | Not offered | Not stated | Not stated | Not stated | Via integration | Not stated | Not offered | Not stated | Not stated | Not offered | Not stated | Not verified | Not offered |
| Medicare plan comparison | Via integration | Not stated | Not verified | Not stated | Not stated | Not stated | Included | Not offered | Not stated | Via integration | Not stated | Not offered | Not stated | Not stated | Not stated | Included | Not stated | Not offered | Not verified | Not stated | Not offered | Via integration | Not offered | Not offered |
| Individual Medicare quotes (drugs, pharmacy) | Via integration | Not stated | Not verified | Not stated | Not stated | Via integration | Not offered | Not offered | Not stated | Via integration | Not stated | Not offered | Not stated | Not stated | Not stated | Included | Not stated | Not offered | Not stated | Not stated | Not offered | Via integration | Not offered | Not offered |
| SunFire quoting connection | Via integration | Not stated | Not stated | Not stated | Not stated | Not stated | Not offered | Not offered | Not stated | Not offered | Not stated | Not offered | Not stated | Not stated | Not stated | Via integration | Not stated | Not offered | Not stated | Not stated | Not offered | Not stated | Not offered | Not offered |
| Provider network lookup | Not stated | Not stated | Not verified | Not stated | Not stated | Not verified | Included | Not offered | Not stated | Not offered | Not stated | Not offered | Not stated | Not stated | Not stated | Not verified | Not stated | Not offered | Not stated | Not stated | Not offered | Not stated | Not offered | Not offered |
| Disruption alerts (carrier exits, network changes) | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Included | Not offered | Not stated | Not offered | Not stated | Not offered | Not stated | Not stated | Not stated | Not stated | Not stated | Not offered | Not stated | Not stated | Not offered | Not stated | Not offered | Not offered |
| Plan exit and network map | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Included | Not offered | Not stated | Not offered | Not stated | Not offered | Not stated | Not stated | Not stated | Not stated | Not stated | Not offered | Not stated | Not stated | Not offered | Not stated | Not offered | Not offered |
| Client communication | ||||||||||||||||||||||||
| Integrated phone system | Via integration | Not stated | Not stated | Not stated | Not stated | Included | On selected plansMetered usage | Included | Not stated | Included | Via integration | Included | Not stated | Via integration | Not stated | Via integration | Paid add-onMetered usage | Paid add-on | Not stated | IncludedMetered usage | Via integration | Via integration | Included | Paid add-on |
| Integrated SMS | Not stated | Included | Not stated | Not stated | Included | Included | On selected plansMetered usage | Included | Not stated | Included | Not stated | Paid add-on | Included | Included | Included | Via integration | Via integration | Paid add-on | Not verified | IncludedMetered usage | Via integration | Included | Included | Via integration |
| Integrated email | Paid add-on | Included | Not verified | Not stated | Included | Not stated | On selected plansMetered usage | Included | Included | Included | Not stated | Included | Included | Included | Included | Via integration | Not stated | Paid add-on | Not stated | IncludedMetered usage | Paid add-on | Included | Included | Paid add-on |
| Integrated fax | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | On selected plansMetered usage | Not offered | Not stated | Not offered | Not stated | Not offered | Not stated | Not stated | Not stated | Not stated | Not stated | Not offered | Included | Not stated | Not offered | Not stated | Not offered | Not offered |
| Integrated invoicing & payments | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not offered | Not stated | Included | Not stated | Included | Not stated | Not stated | Not stated | Not stated | Not stated | Paid add-on | Not stated | Not stated | Paid add-on | Not stated | Not offered | Via integration |
| AI receptionist | Not stated | Not stated | Not stated | Not stated | Not stated | Included | Metered usageSetup fee on some plans | Not stated | Not stated | Included | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated |
| Client portal | Not stated | Not stated | Not stated | Included | Not stated | Not stated | Not stated | Not offered | Included | Included | Included | Not stated | Included | Not stated | Included | Included | Included | Not stated | Not verified | Not stated | Paid add-on | Not stated | Not offered | Included |
| E-signature | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | On selected plans | Not stated | Not stated | Included | Not stated | Paid add-on | Included | Via integration | Not stated | Not verified | Not stated | Paid add-on | Not verified | Not stated | Not stated | Via integration | Not stated | Paid add-on |
| Platform | ||||||||||||||||||||||||
| Workflow automation | Included | Included | Included | Included | Included | Included | On selected plans | Included | Included | Included | Included | Included | Included | Included | Included | Paid add-on | Included | Included | Not stated | Included | Included | Included | Included | Included |
| Custom fields & objects | Not stated | Not stated | Not verified | Not stated | Not stated | Included | Included | Included | Not stated | Included | Not stated | Included | Not stated | Not stated | Not stated | Not stated | Not stated | Included | Included | Not verified | Included | Included | Included | Included |
| Public API | Not stated | Not stated | Not verified | Included | Not stated | Included | Not stated | Included | Not stated | Included | Included | Included | Not stated | Not verified | Not stated | Not verified | Included | Included | On selected plans | Included | Included | Included | Included | Included |
| Integration marketplace | Not stated | Not stated | Not stated | Included | Not stated | Not stated | Not offered | Included | Not stated | Included | Included | Included | Not stated | Not stated | Not stated | Included | Not stated | Included | Not stated | Via integration | Included | Included | Not stated | Included |
| White-label / rebranding | Not stated | Not stated | Not stated | Not offered | Not stated | Not stated | Not stated | Not offered | Not stated | Included | Not offered | Not offered | Not stated | Not stated | Not stated | Not stated | Not stated | Not offered | On selected plans | Not stated | Not offered | Not stated | Not stated | Not offered |
| Mobile app | Not stated | Included | Not verified | Included | Not stated | Not stated | Not stated | Included | Not stated | Included | Included | Included | Included | Not stated | Not stated | Not verified | Not stated | Included | Included | Included | Included | Not verified | Not stated | Included |
| Multi-language interface | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Included | Not stated | Not stated | Not stated | Not stated | Included | Not stated | Not stated | Not stated | Not stated | Not stated | Included | Not offered | Not stated | Included | Not stated | Not stated | Included |
| Reporting & dashboards | Included | Included | Included | Included | Included | Included | On selected plans | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included | Included | On selected plans | Included | Included | Included | Included | Included |
| Buying it | ||||||||||||||||||||||||
| Published price list | Not offered | Not offered | Not offered | Not offered | Not offered | Not offered | Included | Included | Not offered | Included | Not offered | Included | Not offered | Included | Not offered | Included | Included | Included | On selected plans | Included | Included | Included | Not offered | Included |
| Free plan | Not offered | Not offered | Not stated | Not offered | Not offered | Not offered | Included | Not offered | Not offered | Not offered | Not offered | Included | Not offered | Not verified | Not offered | Not offered | Not offered | Not offered | Not offered | Not offered | Included | Not offered | Not offered | Included |
| Free trial | Not stated | Not stated | Not stated | Not offered | Not stated | Not stated | Not offered | Included | Not stated | Included | Not offered | Included | Included | Included | Not stated | Included | Not stated | Included | Included | Included | Included | Included | Not stated | Included |
| Self-serve signup | Not offered | Not offered | Not offered | Not offered | Not offered | Not offered | Included | Included | Not offered | Included | Not offered | Included | Included | Not verified | Not offered | Included | Not offered | Included | Included | Included | Included | Not verified | Not offered | Included |
Reading this table
- Included Included
- On selected plans On selected plans
- Metered usage Metered usage
- Paid add-on Paid add-on
- Setup fee on some plans Setup fee on some plans
- Beta Beta
- Via integration Via integration
- Not offered Not offered
- Not verified Not verified
- Not stated Not stated
"Included" means part of every plan's quota. "On selected plans" means the vendor publishes it only on some tiers, or only on paid tiers. "Metered usage" means usage is priced per unit (per minute, segment, page or message), on top of any included allowance. "Setup fee on some plans" means a one-time fee applies on some tiers. A cell can carry more than one condition, shown with a plus sign: "On selected plans + Metered usage" means an allowance is included on some plans and usage beyond it is charged per unit. "Beta" means the vendor labels it as beta or limited release. "Not verified" means the vendor says it exists but we could not confirm the current scope, so we do not count it as included. "Not stated" means the vendor does not publish a clear answer, not that the feature is missing. "Not offered" is used only where the product plainly does not do it, such as policy records in a general-purpose sales CRM.
What each one costs
| Product | Published price | Starting cost | Self-serve |
|---|---|---|---|
| AgencyBloc AMS+ Insurance-specific AMS and CRM |
No | $109 per user/mo quoted; +$60 with phone, +$20 commissions | No |
| AgencyZoom Insurance sales and retention platform |
No | From ~$49–$149 per month (reported); quoted per agency | No |
| AgentCubed Insurance-specific CRM with lead distribution |
No | Not published; demo and quote required | No |
| Applied Epic Enterprise agency management system |
No | From ~$500–$1,000 per month (reported); quoted, plus implementation | No |
| Better Agency Insurance CRM and AMS |
No | From ~$149 per month for 3 users, ~$35 each after (reported) | Partial |
| careCycle Insurance-specific CRM and dialer for Medicare and ACA agencies |
No | Per active policy plus usage; seats at no charge; rates not published | No |
| ChronosCodex Insurance-specific CRM |
Yes | Free for 1 user; $29 to $499 per month with 1 to 20 seats per plan; extra seats $15 per user per month on Agency and Brokerage only | Yes |
| Close General-purpose sales CRM |
Yes | $9–$139 per user/mo (annual), calling billed on top | Yes |
| EZLynx P&C rating and agency management |
No | From ~$129; typically $178–$376 per month (reported), module-based | No |
| GoHighLevel Marketing automation platform |
Yes | $97–$497 per month, plus SMS/email/phone usage | Yes |
| HawkSoft Agency management system |
No | ~$250/mo base plus ~$94 per user (reported) | No |
| HubSpot Sales Hub General-purpose CRM |
Yes | Free for 2 users; ~$20–$150 per seat/mo, onboarding fees above Starter | Yes |
| InsuredMine Insurance-specific CRM |
No | $1 for a 14-day trial; per-user rates not published | Yes |
| Insureio Insurance-specific CRM for life and annuity agents |
Yes | $25 to $75 per month by plan; 30-day trial | Partial |
| Jenesis Software Agency management system |
No | ~$50–$70 per user/mo (reported), plus a base fee per location | No |
| MedicarePRO CRM Insurance-specific CRM (Medicare) |
Yes | $45/mo (1 staff) or $55/mo (3 staff); first month not billed | Yes |
| Momentum AMP (formerly NowCerts) Agency management system |
Yes | $119 to $419 per month (1 to 5 users), $54 per extra seat; voice and automation extra | Partial |
| Pipedrive General-purpose sales CRM |
Yes | $14–$79 per seat/mo (annual); $24–$99 monthly | Yes |
| ProducerMAX Insurance-specific CRM (Medicare) |
Yes | $35/mo per agent or $30/user/mo for agencies; 30-day trial | Yes |
| Ringy Sales CRM with built-in calling and texting, marketed to insurance agents |
Yes | $119/mo with 1,000 min and 1,000 texts; then $0.01 each; power dialer +$70 | Yes |
| Salesforce Sales Cloud Enterprise CRM platform |
Yes | Free tier; $25–$550 per user/mo depending on edition | Yes |
| Smart Agent CRM Insurance-specific CRM (built on Salesforce) |
Yes | $95/license/mo (12-mo min) or $800-$900/license/yr; commissions add-on extra | Partial |
| VanillaSoft Sales engagement platform |
No | ~$25–$80 per user/mo (reported); seat minimum applies | No |
| Zoho CRM General-purpose CRM |
Yes | Free for 3 users; $14–$52 per user/mo (annual) | Yes |
Every CRM in this listing A–Z
AgencyBloc AMS+
The most insurance-native platform in this comparison, aimed squarely at life, health, senior and group benefits agencies. Commission processing is its standout strength. Pricing and access are entirely sales-led.
$109 per user/mo quoted; +$60 with phone, +$20 commissions
- Health, life, senior market and group benefits agencies
- Agencies whose real pain is commission reconciliation
AgencyZoom
A sales, onboarding and retention layer for insurance agencies, strongest for producer accountability, lead follow-up and renewal retention. Frequently deployed on top of an existing agency management system.
From ~$49–$149 per month (reported); quoted per agency
- Agencies focused on producer accountability and goals
- P&C agencies with a dedicated sales team
AgentCubed
An enterprise platform that combines lead capture and rules-based lead distribution, a CRM and policy management for Medicare, accident and health, and P&C sales teams. It is aimed at agencies, carriers and call centers that route leads at volume. Pricing and access are sales-led.
Not published; demo and quote required
- Multi-agent agencies and call centers that buy and distribute leads at volume
- Organizations selling across Medicare, health and P&C that want one lead and policy system
Applied Epic
The agency management system large and mid-sized agencies standardise on, covering personal lines, commercial lines and benefits in one book of record. Deep, established, and sold entirely through a sales and implementation process.
From ~$500–$1,000 per month (reported); quoted, plus implementation
- Mid-sized and large agencies, roughly 10 producers and up
- Multi-location agencies and brokerages needing one book of record
Better Agency
A sales-driven CRM and agency management system built by agency owners for property and casualty agencies, with quote-and-cross-sell automation as the organising idea rather than record keeping.
From ~$149 per month for 3 users, ~$35 each after (reported)
- Small and mid-sized P&C agencies focused on growth
- Agencies wanting CRM and AMS in one subscription
careCycle
A young agency operating system for Medicare and ACA agencies, backed by Y Combinator (W25). It combines a CRM, a dialer, a unified inbox shared by agents and AI employees, an AI receptionist and a two-way HealthSherpa Medicare integration. Pricing is per active policy plus usage, with no published figures.
Per active policy plus usage; seats at no charge; rates not published
- Telesales and call-center Medicare agencies that want dialer, CRM and enrollment in one system
- Agencies already enrolling Medicare through HealthSherpa
ChronosCodex
A household-centred CRM built specifically for health, ACA, Medicare and life agencies, with policies, SMS, email, calling and documents in one system rather than assembled from parts. It is the product this site's publisher operates.
Free for 1 user; $29 to $499 per month with 1 to 20 seats per plan; extra seats $15 per user per month on Agency and Brokerage only
- Health, ACA, Medicare and life agencies
- Agencies that want policies, SMS, calling and email in one subscription
Close
A sales CRM built around calling and email, aimed at small teams that work the phone. Calling is native rather than an integration, which is unusual at this price, but there is nothing insurance-specific in it.
$9–$139 per user/mo (annual), calling billed on top
- Solo agents and small phone-driven teams
- Agencies working bought leads by phone
EZLynx
A comparative rating engine with an agency management system attached, dominant in personal lines property and casualty. Powerful in its lane and largely irrelevant outside it.
From ~$129; typically $178–$376 per month (reported), module-based
- Personal-lines P&C agencies that quote all day
- Agencies that need comparative rating above everything else
GoHighLevel
An agency-oriented marketing and sales automation platform with funnels, pipelines, SMS, email, calling and white-labelling. Insurance agencies use it heavily for lead generation and follow-up, but it has no concept of a policy or a renewal.
$97–$497 per month, plus SMS/email/phone usage
- Agencies whose bottleneck is lead follow-up, not record keeping
- IMOs and FMOs reselling a platform to a downline
HawkSoft
A long-established agency management system aimed at independent property and casualty agencies, known for a workflow built around the service conversation rather than the data entry screen.
~$250/mo base plus ~$94 per user (reported)
- Independent personal-lines P&C agencies
- Agencies of roughly 3 to 30 staff wanting a service-first workflow
HubSpot Sales Hub
A polished general-purpose CRM with the best free training programme in the category. Excellent as a sales and marketing system; like Zoho, it has no insurance data model, and it becomes expensive quickly at the Professional tier.
Free for 2 users; ~$20–$150 per seat/mo, onboarding fees above Starter
- Agencies that value fast staff onboarding and structured training
- Teams already using HubSpot for marketing
InsuredMine
A CRM and sales pipeline built only for insurance agencies, designed to sit alongside an agency management system rather than replace it. Strong on client engagement and pipeline visibility.
$1 for a 14-day trial; per-user rates not published
- Agencies that already have an AMS and need CRM and engagement on top
- Agencies that want a client-facing mobile app
Insureio
A low-cost CRM built for life insurance producers, combining lead and case management with embedded life, final expense and annuity quoters and a one-page drop-ticket application handled by partner Pinney Insurance. It does not describe health, ACA or Medicare tools.
$25 to $75 per month by plan; 30-day trial
- Independent life, final expense and annuity agents who want quoting and CRM in one low-cost tool
- Agents who contract through Pinney Insurance and want drop-ticket case handling
Jenesis Software
A long-running agency management system for small and mid-sized independent agencies, with a cloud product, JenesisNow, aimed at agencies that want policy management without enterprise complexity.
~$50–$70 per user/mo (reported), plus a base fee per location
- Small independent P&C agencies, roughly 1 to 10 staff
- Agencies replacing paper or spreadsheet policy tracking
MedicarePRO CRM
A low-cost CRM built for Medicare agents and agencies, with client profiles that hold drugs, pharmacies and providers, commission statement processing, and connections to the SunFire, ConnectureDRX and HealthSherpa Medicare enrollment tools.
$45/mo (1 staff) or $55/mo (3 staff); first month not billed
- Independent Medicare agents who want a low-cost CRM with a free first month
- Agents who enroll through SunFire, ConnectureDRX PlanCompare Edge or HealthSherpa Medicare
Momentum AMP (formerly NowCerts)
A full agency management system with certificates, policies, endorsements, commissions and ACORD forms, aimed at agencies that need AMS record-keeping rather than a marketing tool. Sold as NowCerts until the 2024 rebrand to Momentum; logins and training still run on nowcerts.com.
$119 to $419 per month (1 to 5 users), $54 per extra seat; voice and automation extra
- Small and mid-sized agencies needing certificates and ACORD forms
- Commercial lines agencies with servicing workloads
Pipedrive
A pipeline-first sales CRM that is easy to learn and inexpensive to start. It has no insurance concepts at all, which makes it simple for new-business tracking and unsuitable on its own as a book of record.
$14–$79 per seat/mo (annual); $24–$99 monthly
- Solo producers and small teams tracking new business only
- Agencies that keep policies in a carrier portal or separate AMS
ProducerMAX
A low-cost, mobile-centered CRM for Medicare agents that unifies carrier spreadsheets, completes CMS Scope of Appointment forms and sends client self-service links, with Enterprise tools for carriers and lead generators to distribute leads and outreach campaigns to agents.
$35/mo per agent or $30/user/mo for agencies; 30-day trial
- Independent Medicare agents who work mainly from a phone or tablet
- Agents who receive carrier book-of-business spreadsheets and want them in one place
Ringy
A lead follow-up CRM with a built-in cloud softphone, texting and email drip campaigns, sold on one published plan and positioned for insurance agents working purchased leads. It covers the sales conversation rather than the book of business: vendor pages do not describe policy, commission or carrier records.
$119/mo with 1,000 min and 1,000 texts; then $0.01 each; power dialer +$70
- Phone-heavy agents and small teams working purchased leads
- Agencies that buy leads from vendors Ringy already integrates with
Salesforce Sales Cloud
The largest CRM platform in the market and the most configurable thing on this list. An insurance agency can build almost anything on it, which is exactly the cost: everything insurance-specific is something you or a partner build.
Free tier; $25–$550 per user/mo depending on edition
- Large agencies and brokerages with an admin or IT partner
- Organisations standardising several business lines on one platform
Smart Agent CRM
A Salesforce-based CRM packaged for health and Medicare agents, with household, carrier and policy records, digital Scope of Appointment, and optional carrier sync and commission reconciliation modules.
$95/license/mo (12-mo min) or $800-$900/license/yr; commissions add-on extra
- Health and Medicare agencies that want Salesforce without building the insurance model themselves
- FMOs, IMOs and call centers buying 10 or more licenses
VanillaSoft
A queue-based sales engagement and dialling platform used by high-volume phone teams, including insurance call floors. It manages the calling motion, not the book of business.
~$25–$80 per user/mo (reported); seat minimum applies
- Insurance call centres and lead-buying operations
- Telemarketing and appointment-setting teams
Zoho CRM
A mature, inexpensive, very configurable general-purpose CRM with an enormous surrounding product suite. It knows nothing about insurance out of the box: every policy, renewal and commission concept is something you model yourself using custom modules.
Free for 3 users; $14–$52 per user/mo (annual)
- Agencies with an in-house builder or a Zoho partner
- Teams already standardised on Zoho One